Giambattista Valli Couture was mega - #50s
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Georgeeee ◾️◽️ (at london 1966)
Just a little bit o v e r w h e l m e d by Erdem resort 😱 #fcknamazing
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Juicy Couture Forever
Yesterday I heard (well, read online .. but shh I like to pretend i’m in ‘the know’) the shocking news that US velour miracle brand Juicy Couture is shutting down all of its US flagship stores. The news came as a shock to me as in a moment of utter whimsical nostalgia I recall my ‘Juicy’ days.
Let’s throw it back to the start shall we? In the early 000s …
Juicy couture tracksuits became synonymous with celebrities and ‘it girls’. Particularly the it girls of reality TV and up and coming Hollywood ‘hotties’ ….. Paris , Nicole … ( and Kim I suppose?) i’m looking at you.
The juicy tracksuit became the uniform of rich it girls who were photographed ritually on the covers of ‘trash’ mags such as US weekly and Heat ( for this end of the pond). The Simple Life and The Hills became mega hits in the early noughties… and the majority of its cast members were bedecked in their Juicy getup (not to mention their Doggies /rats too) Juicy was practically modelled around these people ; it idolised an upper class market of people who basically went to cafes and lunch everyday with their friends and did just about nothing for a living … apart from partying .. because according to their bank accounts they could.
It’s hard to comprehend the rational when we look at it from today’s point of view and mind set… it was definitely a pre-bust aspect. In these years just before the invention of YouTube, Instagram or the whole phenomenon of social media, Fashion was … well let’s face it… horrific.
Take the cultural phenom ‘Mean Girls’ (2005) which perfectly captured the spirit of the booming times. Clothing wasn’t about what you wore… it was WHO you wore and by god the world was gonna know about it. Brand Vomit. Not to mention Regina George’s psycho mother (who echoes The Real Housewives …. just saying) wore a juicy tracksuit
Tote bags? I mean really.
Soon Juicy evolved and became a sidekick of UGG Australia. This is where my generation comes in. Although I just missed the ‘Tracksuit’ generation of obscenely obnoxious brand fashion it caught up with me.
At 13 I remember wanting just about nothing else in life more than a Juicy Couture Bag. For my generation it wasn’t so much about the tracksuit but the bag... oh boy. With frequent summer holidays to Florida (which are now admittedly gone) one day the opportunity to get one came my way and I (literally) ran at it with full force. Family members still tease me over memories of myself elbowing/ running through Saks Fifth Avenue in Florida Mall to buy my first real (and horrible) Juicy bag.
It would certainly not be the last and the 'Hobo' bag became a favourite of my age group. At 13 Juicy wasn’t just a brand it was a lifestyle. Juicy Couture was just ‘juicy’ and if you weren’t pairing it with Uggs you weren’t doing it right. Of course in Ireland Juicy and Uggs became a product of the South Dublin Donnybrook ‘D4’ stereotype and wearing the JC almost earned you the label. (These were vain times)
So what happened? Well ever since the market crashed and the world plummeted into recession I guess the ‘careless I do nothing for a living’ look wasn’t cool anymore. I also credit the rise of apps like Instagram and online shopping as clothing can be spread rapidly and let’s face it no one is going to ‘heart’ a velour tracksuit.
When all is said and done the Juicy Couture age is definitely a part of all of us we cannot forget even though our wardrobes definitely should! As I laugh and shrug of the memory of matching Top and Bottoms.. My juicy bags are slightly weeping in the corner untouched as my tracksuits wallow in a pile at the pit of my wardrobe. Who knows maybe there will come a time again when looking like a lazy hotel heiress will be deemed respectable again? … but I wouldn’t bank on it Paris.
related article : http://www.theguardian.com/fashion/fashion-blog/2014/jun/20/juicy-couture-store-closures-tracksuit-celebrity
tell me what you think in mail . Do YOU have any hilarious Juicy memories with the ass bejewelled tracksuit or the precious hobo bag.
catch me on twitter : @theclassicskull
[REGRAM] from @voguemagazine of my fav girl in my fav top #killin #it #queen #dontpopmolly #rocktomford
I want them all 😻
The Ivory Closet in Limerick was fabulous yesterday 👗👏😻